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June 1, 2014

Team WORK!

 “Team WORK – It is the fuel that allows common people to obtain uncommon results

Team work!  A phrase so often used with so many different assumptions of its meaning!  The dictionary defines team work as cooperative or coordinated effort on the part of a group of persons acting together as a team or in the interests of a common cause.

The team part happens pretty easy.  Once we belong to a group or organization we automatically become a part of the team.  The WORK part of team work is not so easy!  It takes work to build happy, healthy and high performing team relationships.

This month’s newsletter is dedicated to the WORK part of team work.  BTW…this message works for your marriage as well.

I have spent years coaching dental teams on how to create happy, healthy and high performing relationships.  Successful team relationships don’t just happen by accident.  They take work just like any relationship.  Yet the assumption is that we should all just naturally get along.  If that were true I wouldn’t be so busy.

Communication is the first core fundamental in team work. It would be very difficult to work together as a team for a common purpose without it! The right hand would never know what the left hand was doing nor what was needed or expected. The team’s success would be limited to only what each person could accomplish individually.

It is important for the team to create standards on how the team would like to communicate with each other and patients to build successful relationships. The work part is the ongoing focus and commitment to support the standards even when we may not feel like it.

Successful team communication includes:

  • Communicate Clearly – Clarify expectations by defining who, what, when, where, why and how.
  • Communicate Positively – Smile at each other and speak in a warm and friendly tone.
    • Avoid negative sarcasm and gossip.
  • Communicate Respectfully – Always consider how your words may impact the other person. Ask yourself; how can I say what I need to say and be respectful of how they may feel?
  • Communicate Professionally – Use words such as yes, no, please and thank you.

Collaboration is the second core fundamental needed to enable the team to successfully work together. It is important to remember that there is more than one way (our way) to do things. Collaboration means:

  • Sharing thoughts and ideas about what works and what does not.
  • Being open (think outside the box creativity) and willing to listen to new and different ideas from others.
  • Agreeing on a solution that serves the best interests of the patients and the practice instead do any individual.
  • Trying again and again and continue to be flexible and to adjust until it does work.

Celebration is the third core fundamental to successful team work. It is important to celebrate daily. Even the little things. If our focus is always on the next patient or task we will miss the good in the present moment and eventually we will lose our joy for our work.

Celebrate by:

  • Looking for and becoming aware of what is positive in the present moment. Right here right now what is good?
  • Being grateful for what is instead of complaining about what isn’t.
  • Showing appreciation for your coworkers and your patients. Celebrating in the moment with a physical gesture for example a big smile, thumbs up, high five or even a Ta-Dah!

Implementing these three core fundamentals will empower your team to WORK together to build happy, healthy and high performing team relationships.

Contact Judy Kay today if you would like to learn more about how she can help your team WORK together to build a happy healthy and high performing culture!

May 1, 2014

Gossip – The Poison Triangle of Mistrust!

The Poison Triangle of Mistrust is toxic and can destroy the team and the practice culture!  What is The Poison Triangle of Mistrust?  In simple terms it is gossip. I refer to it as The Poison Triangle of Mistrust because it often involves two people talking negatively about a third person behind their back.  When the third person learns about it they no longer trust the two people involved.

This month is dedicated to learning how to create a culture that no longer tolerates Gossip – The Poison Triangle of Mistrust. 

I often hear the following statements regarding gossip:  It’s a woman thing, women just have to gossip, it’s really not a big deal because everybody does it, and you can’t stop it even if you try.

Gossip is not just a woman thing…men do it to they just call it something else.  It is a big deal and you can stop it if you are serious about having a no gossip office culture.  The reality is that gossip will continue to exist in our dental practices as long as we allow it to exist.  If we truly comprehended the negative impact from gossip it would no longer be tolerated.

 Gossip affects:

  • Trust
  • Communication
  • Team Performance
  • Morale
  • Patient Experience
  • Bottom Line

That’s just to name a few.  Gossip is not fluff stuff.  It is really big stuff!  Why would we continue to allow anything this poison to be a part of our culture?

Isn’t it time to add No-Gossip Culture to our Communication Standards?  You can read more about implementing Communication Standards in April’s Newsletter on Drama.

I teach my clients the 5 following steps to create a No-Gossip Culture and end The Poison Triangle of Mistrust!

Step One – Start with a team meeting with the entire team including the doctors.  Share with the team the impact gossip has on the team and the practice and that in the future it will no longer be tolerated.  Ask everyone individually to verbally agree to support a No-Gossip Culture in the practice.  For example, I agree to support a No-Gossip Culture.  Once they verbally agree they can’t say I didn’t agree.  I just didn’t say anything.

Step Two – Define what gossip means in your practice.   I define gossip as anything that is negative or private about another person that they do not want others to know.  As a team agree on a word or phrase to use if someone starts to gossip about another team member to them.  It could be something as simple as peace (as in keep the peace), please take it to the source, please stop, or remember we said we weren’t going to gossip anymore.   It doesn’t really matter what word(s) you use.  What is important is that everyone knows what it is and agrees to use that specific word or phrase.

Step Three – Establish consequences for gossip.  I suggest the same consequences as any other behavior that sabotages instead of supports the standards of the practice.  Establish consequences that you know you will be willing to carry out.  It is very important that the entire team understand what the consequences will be for gossip.  If you would like to receive a complimentary copy of my white pages on consequences please email me at Judykay@PracticeSolutionsInc.net.

Step Four – It’s time to actually stop the gossip.  This will take doing a few times before it becomes more comfortable.  FYI if you are on the receiving end of gossip you are just as responsible as the initiator. You play 50-50 role because if they have no one to tell the gossip stops. If a team member starts to gossip to you or you over hear two people gossiping about another team member say the word or phrase.  Please be mindful of your tone of voice and attitude.  Always speak from a place of care and concern not judgment and criticism.  If they continue to gossip remind them once more by saying remember we agreed as a team we would not gossip about each other.  Old habits die hard and we want to be supportive and help each other to stop the gossip.  If they are gossiping to you and they refuse to stop physically remove yourself from the conversation.  If they continue to gossip to another team member inform them that if they do not stop you will inform the doctor or manager (whoever handles conflict resolution in the practice).

Step Five – The doctor or manager holds the team member accountable by following through with the consequences.  It is important the entire team understands the consequences for participating in gossiping.  Yes you can terminate a team member for participating in gossiping.  It is very important to make it crystal clear what the consequences are for gossip and include as a part of your written communication standards.  Following through with consequences is where the line is drawn in the sand.  It will determine whether you succeed or fail at creating a No-Gossip Culture.  Gossip is really big stuff!  It affects trust, communication, team performance, morale, patient experience and your bottom line.  Isn’t it time to create a No-Gossip Culture and end The Poison Triangle of Mistrust?

 Contact Judy Kay today if you would like to learn more about how she can help you end The Poison Triangle of Mistrust in your practice!

April 1, 2014

Drama, Drama, Drama!

Drama has become a just a normal part of the day for many dental teams.  The dictionary defines drama as a situation or sequence of events that is highly emotional, tragic, or turbulent.  Drama starts to unfold when there is a difference of expectations or opinion on who, what, when, where, how or why something should be done.  It escalates when there are no clear standards in the practice on how to address these differences. 

This month’s newsletter is dedicated to setting Communication Standards to derail the drama in your practice. 

I often ask my audiences for a show of hands if they have established standards for communication for their practice.  A total of two people was the most I have ever had raise their hand.  We set ourselves up for communication failure when we don’t establish standards. Here is why.  We all come from such different backgrounds with unique and individual experiences.  Therefore, are expectations on what is appropriate and what is not is skewed by our personal experiences.  Our personal experience create our personal truths.  How we view and judge the world on what is right or wrong.  

We expect each other to think, act and respond the same. These false expectations get us into trouble when we think; others must behave in the same manner as we do or their behavior is wrong or another person’s behavior must mean the same as if we did that same behavior…and haven’t we all had an encounter with a brother, sister, parent, child, or spouse where there was disagreement because of a difference of opinion. These are all examples of expectations based on our personal truths.  Personal truths are why communication fails and drama starts to unfold.  We can derail the drama by establishing clear communication standards.  Communication Standards will eliminate the drama of who is right or wrong and clarify the standards for the practice.  Everyone on the team will have the same expectations.   

It is important to create Communication Standards that are specific to your team.  I would suggest to start by having a team meeting and ask for participation from the entire team.  How do they want to communicate in their work environment?  What do they feel they need from their co-workers to feel safe and comfortable communicating?  The following video is an interview with Kevin Henry in 2011 talking about my session on Drama at the AADOM Conference in Nashville.

Here are some examples of Communications Standards!

 

•           Listen

•           No Judgment of Criticism

•           Have a Thicker Skin – Be Approachable

•           Believe in Positive Intent – Give Benefit of a Doubt

•           Avoid Sarcasm

•           Be Respectful

•           Support a No Gossip Culture

•           Positive Tone & Body Language

•           Be Open Minded

•           No Buts

•           Be Understanding

•           Time & Space Appropriate – Avoid Fly Bys

•           Ask Don’t Assume

•           Address Issues Concerning Patients & Practice Not Personal

It is important to go deep enough to clarify what each standard means in words and actions.

For example, Have a Thicker Skin – Be Approachable; could mean:

•           We are open to listen to what others have to say.

•           We are willing to talk about even difficult issues as long as it pertains to the patients and the practice. 

•           We don’t act hurt or say that hurt my feelings to stop the conversation from happening.  

 Establishing Communication Standards with your team will help you derail the drama and create a happy, healthy and high performing office culture! 

Contact Judy Kay today if you would like to learn more about how she can help you derail the drama and raise the level of communication in your practice!

March 1, 2014

The Power of Affirmations!

Affirmations are powerful!  They can either set us up to succeed or to fail.  Yet very few of us consistently practice positive affirmations.  The dictionary defines affirmation as: 

  • The act or an instance of affirming; state of being affirmed
  • The assertion that something exists or is true
  • Something that is affirmed; a statement or proposition that is declared to be true. 

This month is dedicated to learning how to practice daily positive affirmations to drive our future happiness and success!    

Affirmations are like planting seeds in the ground. It takes time to go from a seed to a mature plant.  It takes consistency and time from the first declaration to the final demonstration.  You can’t just say something positive once and expect it to appear.  

 

 

Here are five steps to help you succeed at practicing daily positive affirmations and live a life you choose!

Step One – Just get over yourself!  We are so afraid we may look silly or weird if we say positive things out loud to our self.   So what if someone hears us.  We are all weird.  LOL, for me it is normal to talk to myself…as I often work alone.  The key is making sure that the conversations are always positive.   

Step Two – Start your day by defining how you want to feel or be today.  Choose words or a phrase to describe that feeling or state of being.  It could be words like happy, successful, healthy or awesome!  When I am about ready to present I think of how I want to be with my audience.  I practice words like connecting, loving, authentic and present.  Stand in front of a mirror and make eye contact with yourself. Okay, I know this seems a little weird…but it’s a good weird!  It is important to say it loud as if it already exists.  I am…  It must be I am not I want.  It is more powerful when said out loud and your mind believes it already exists because you stated I am.  For example, I am happy, I am awesome, I am going to make positive things happen today, I love my life, I love what I get to do, I am going to make good decisions today,  I like how I look today, I am going to rock it today, I am going to have an awesome day!  You can say as many things as you want.  There is no limit to positive self-talk!  

Step Three – Say it with conviction and attitude!  Just like little Jessica in the video above.  Think about the level of happiness and success you want to attract. The more energy and emotion you put into it the more you attract!  It’s the Law of Attraction in action.  Like seeks like based on the frequency of energy emitted! 

Step Four – Replay the same message over and over throughout your day.  Ask yourself; do my words and actions support those feelings or state of being.  Reset if necessary to align your words, actions and state of being.  Replaying and resetting will enable you to overcome the negative noise distractions from the world and instead focus on what you want.  

Step Five – End your day by saying out loud how you felt or state of being for the day.  I was happy today.  I was awesome today!  I made a difference today!  I made others smile today.  I helped someone today!  I changed someone’s life today by giving them a new smile!   

Contact Judy Kay today if you would like to learn more about how she can help you become a better leader, get your team to work together better and create an office culture you can’t wait to go to every day.

February 1, 2014

Dysfuntional to Dynamic!

 

My newsletters are often a reflection of what I observe when working with dental teams.  The phrase “we are just like one big family” is used by many dental teams to describe their office environment.  One would assume it be a positive statement.  However, I have found in many cases the opposite is true.  They were indeed like one big family…one big dysfunctional family! This month’s newsletter is dedicated to changing your team’s relationships from dysfunctional to dynamic!  

 

The dictionary defines dysfunction as a behavior pattern that undermines team stability.  Some examples of dysfunctional behaviors are being tardy, unreliable, dishonest, unsupportive, disrespectful or unkind. When I was in grade school we received progress reports or as we called them report cards.  There was an entire section on conduct.  Conduct was broken down into 5 areas. 

  • Observes regulations
  • Works and plays well with others
  • Respect for property
  • Respect for authority
  • Is courteous in speech and manner 

You either received and S for satisfactory or a U for unsatisfactory to rate your behavior.  Thankfully I received all S’s!  I know I am really dating myself here. Many of us seem to have forgotten or maybe have never been taught that we are responsible for our conduct at work. It is not the doctor(s) and manager’s responsibility to make us play well with others!  It is OURS!   Here are three behaviors to shift dysfunctional patterns into dynamic patterns and start playing well together.

Filtering – For some reason we feel once we say we are a family we don’t need to filter what we say to each other.  We justify it by saying we are just being honest or we have to be authentic to our feelings.  After all we can’t help how we feel!  (Oh really…read my December 2013 newsletter) We lose our politeness and kindness towards each other.  Our words are often direct and hurtful.  We believe because we are like family it is okay to behave in this manner.  That our co-workers should just be able to handle whatever we say.  The reality is words cut deep and can destroy even real families.  Don’t we all know someone who no longer speaks to certain family members…maybe even you?  It is important to think before you speak to avoid jeopardizing the relationship.  Be respectful of how the other person might feel.  Treat each other with the same kindness and politeness that you would if you were on your best behavior with a stranger.  After all why share the best of you only with strangers…why not give your best to those you work with and care about most.  

Apologizing – If you make a mistake, be sincere and apologize as soon as possible. Don’t try to hide it, ignore it or pretend it doesn’t matter.  When we don’t apologize for our mistakes or wrongdoings as they happen we leave unresolved issues.  It is human nature to store unresolved issues.  Some of us our so good at storing our issues that we have an entire storage unit full.  Until finally one day a blow up happens…and the storage unit gates fly open and every unresolved issue comes hurling out.  Try to apologize the same day if at all possible to resolve issues and keep them from being stored.

Forgiving – In order to move forward and work together in a functional relationship we need to forgive each other.  I can’t tell you how many times I observe two team members who don’t work well together anymore because of something that happened years ago.  I would like you to consider forgiveness in this light.  Imagine the worst thing you have ever done in your life.  What if it was written on your forehead in permanent marker for all the world to see?   That was your reputation and what you were held accountable to forever.  In essence that is what we are doing when we are unwilling to forgive others.  We are holding others accountable for the worst behavior they ever did to us.  The best way to forgive is to stop trying to agree on who was at fault in the past.  Instead focus on the future and what you can change or do differently to make the relationship work.  

Implementing these three positive behaviors will help you change your dental family from dysfunctional to a dynamic!

Contact Judy Kay today if you would like to learn more about how she can help you change dysfunctional team relationships into dynamic team relationships!

January 13, 2014

Dealing With Conflict at Work

I invite you to listen in on my interview with Shirley Gutkowski on Cross Link Radio about Dealing With Conflict at Work! Thank you Shirley!    Dealing With Conflict at Work!

 

January 1, 2014

Performance Standards

I thought writing about performance standards was a great way to get started in 2014!  Performance standards are really to provide the team with specific performance expectations. They are the observable behaviors and actions which explain how the job is to be done and the results that are expected.  The main purpose of performance standards is to communicate clear expectations.

 The higher the standard the higher the performance!

It is just that simple…right?  Wrong!  Just because you set high standards does not mean you will get better performance.  Doctors and managers often struggle with getting the team to support the practice standards.  Yet they continue to set new and higher standards in hope that they can raise the level of performance in their practice.  Raising the level of performance is really dependent on the following principles.   Here are four principles that will help you nurture a culture of top performers!

The first principle is Leadership. 

Model the waddle you want to see.  In other words walk the walk! If leaders don’t “lead by example,” it is next to impossible to raise the level of performance. How can anyone trust a leader who says one thing, but does another?  We don’t support people we don’t trust.  People will do as you do not as you say.  Everything really does come from the top down. Set standards, don’t allow double standards; live and maintain those standards. If you want your team’s focus to be what’s in the best interests of the patients and the practice, yours must be as well. Actions always speak louder than words. If you say one thing and do another they will start to doubt and be suspicious of everything you tell them. They may lose trust that you’re doing the right thing, or that you even know what you’re doing. They will stop following your lead.  The vision you’re trying to make happen will falter when your team doesn’t trust or respect you anymore resulting in plummeting performance.

The second principle is Precise and Consistent Expectations.

A team meeting setting works best to get everyone on board. Don’t generalize be specific.  Define clearly what you want.  Go deep enough for everyone to understand the who, what, when, where, why and how behind each standard.  What does it mean in words, attitude, actions, body language, and tone of voice?  Discuss any potential obstacles and a plan of action to overcome.  Allow input from the entire team to create immediate ownership.  Once the team has agreed on a standard, title it and print it out as your Standard Operating Procedure (SOP).  A simple 3 ring binder with clear sheet protectors works awesome as an SOP Manual.

The third principle is Accountability Monitoring and Feedback.

Monitor results on a daily basis.  Your daily huddles are what I refer to as accountability meetings.  They allow the team to discuss and get feedback on what is not working or not being done in a real time basis. Utilize a white board to list any reminders that need to be addressed instead of waiting for the team meeting.  The team is responsible to review the white board prior to the huddle.  A white board will help you to communicate effectively even if you have different shifts.  If it is specific to only one or two team members list their name and who to check in with to discuss further.  Otherwise, just list it on the board for everyone.  Monthly team meetings are great to review benchmarks in terms of quality, quantity, or timeliness and give feedback of how the team and practice is doing.

The fourth principle is Commitment.

It is necessary for every team member to commit to supporting the practice standards in attitude, words and actions.  Whenever you are implementing something new or changing an existing standard, system or protocol ask each team member to verbally commit their support in front of the entire team.  (A team meeting setting works great for this as well.)  Sometimes even when you utilize the first three principles; you can’t get that one team member on board.  The reality is they have their own agenda and therefore are unwilling to commit to supporting yours.  Performance standards are based on best practices for the greater good of the patients and the practice and not any individual. If they are only willing to do what they choose and are only concerned about WIIFT it is time to have a line in the sand conversation.  If they want to be a part of the team it is necessary to support the team standards.  Otherwise, wish them well and let them join another team that may be a better fit for their standards.  Yes I know, they may be extremely good at what they do when they want to be.  In most cases they are and will use it as leverage to hold the doctor hostage.  However, if you allow one team member to not support the practice standards you sacrifice the entire teams performance!  The bottom line is that if they are not supporting they are sabotaging the practice.

Embracing these 4 principles will help you raise the level of performance in your practice!

 Contact Judy Kay today if you would like to learn more about how she can help you raise the level of performance in your practice!

 

December 1, 2013

Change Your Feelings Change Your Results!

This month’s newsletter is dedicated to the touchy feeling stuff! And it’s big stuff!  Our feelings are what drive our actions and our actions generate our outcome!  

 Something happens, we assign meaning to it, the meaning creates a feeling, the feeling drives a reaction!

 We can change our results when we recognize how our feelings affect our outcome and learn how to control versus be controlled by them! 

Haven’t we all at one time or another reacted to something negatively because of how we felt at the moment and regretted it later.  It can happen to even the best of us.  However, when we continue to allow our feelings to control our reactions we become what I refer to as an emotional reactor.  Emotional reactors allow their feelings instead of their mind to be in the driver seat of their actions!  They often lose control and lash out in volatile explosions of anger, judgment, criticism etc!  They are extremely dangerous and difficult to be around because you never know when they will erupt.  Often times they hurt the ones they love the most.  Their path is strewn with the fallout of damaged and broken relationships.  The good news is we can end the emotional reaction cycle by understanding it and putting our mind back in the driver seat!

The Emotional Reaction Cycle starts when we assign meaning to an experience.  Our reality is based on what we believe to be true about an experience at the time it happens and how we label it.  Our mind filters the world we live in.  Our reality is really just our perception.  A group of people could share an experience and have a different reality based on how they filter the experience.  The two filters that affect our reality most often are Generalization and Distortion. 

Generalization is when something is similar or familiar to a past experience and we assign the same meaning.  It can greatly contribute to limiting beliefs.  For example, all people with blonde hair are not smart.  (Just thought I would throw that in as I am blonde…or at least that is my current color of choice).   Another example is when someone reminds us of someone we know and we either instantly like or dislike them based on the other relationship.  Or we are unwilling to try something because it is similar to something we failed at before.

Distortion is changing an experience from what it actually was to some modified form of what it is.  Distortion happens when you remember a moment of an event as representing the entire thing. Usually it is something negative that over shadows everything else.  For example you receive 10 positive comments and one negative comment from your patients and you focus only on what you are doing wrong.  Or you define your day by the one thing that was difficult versus the 100 things that went well.  Or we define other people only by their mistakes or by one characteristic we dislike. 

Once we realize that our reality is really only our perception of the experience based on our filters we open ourselves up to other possibilities and can change how we feel.   

 The awesome part is it takes less than 60 seconds to change your feelings to change your results!

 Here are 5 steps to help you change how you feel and stop the emotional reaction cycle.   

 The first step is recognizing how you are feeling.  Actually ask yourself; how do I feel right at this moment.  Identify the feeling or emotion by saying I am feeling…frustrated or tired or angry or helpless or afraid or jealous etc. 

The seconds step is to visualize the negative feeling as a little monster sitting on your right shoulder dictating how you should feel.  (My monster looks a lot like the little green mucus guy from the Mucinex commercial.)  Then address your monster and send it packing. I say to my monster “I see you and you have no control over me” and then I physically flick it off my shoulder!  You may have to flick the monster off several times…they are pretty persistent little devils.  Let’s be honest sometimes it feels good to let off steam.  However, a moment of release is never worth hurting someone and even possibly destroying the relationship.  Words do hurt and are very powerful.  Words can destroy relationships even with the people we love the most. 

 The third step is to re-hardwire how you are feeling by not taking things so personal.  Life doesn’t happen to us personally; it just happens.  People behave towards us based on their limiting beliefs of reality.  Yet we often take it as personal.  Have you ever said, “Why does this always have to happen to me?”  It didn’t happen to you…you chose to own it.  It isn’t like the game Dodge Ball where some universal force picks you out of all the people on the rest of the planet and decides to throw something at you!  It may sometimes feel like it but stuff happens and it’s not personal.  There are just a lot of flying balls out there and we occasionally run into one. 

The fourth step is to re-program how we feel.  A physical emotion only lasts 30 seconds.   We extend the emotion when we continue to rehash our feelings over and over.  To change how you feel choose words to describe how you want to feel.  Now it’s time for the physical reset.  Slow down your thinking in order to stop spinning.  Start by taking three deep breaths in and out to become present.  Say out loud the feeling(s) you want to feel.  “I feel happy or I feel at peace!” Now imagine a time when you felt that emotion and immerse yourself in that experience.  Give yourself at least 30 seconds to really enjoy that memory. 

The fifth step and final step is to choose how you want to react.   Ask yourself, “How would I react if I were being my best me or the person I want to become?”  Aristotle said it best when he said “We are what we repeatedly do. Excellence then, is not an act but a habit.”   How would the person you want to become or the people you admire and respect most behave in this situation! 

Ta-dah!  You have just changed how you feel, how you reacted and your results in less than 60 seconds!

My hope for you moving forward is that whatever may come your way you will come from a place of curiosity instead of judgment and criticism.  Please be careful about what you label things. What we label it is what our reality becomes.  Label the experience or event interesting instead of good, bad, right, wrong, negative or positive.  We really don’t know until we have reached the end of our journey.   It is only than that we can look back and see the outcome and whether it brought us success or failure.  Often times it may feel grueling and difficult short term.  However, it may be just what we needed to shape, change and help us grow and empower us to live our dreams.  Happy feelings to you!

November 1, 2013

Delivering W.O.W. Service!

This month’s is all about delivering W.O.W. Service!  I might as well confess right here right now…I am an acronym addict!  I absolutely love them! W.O.W is an acronym for Weed Out the Weeds!  

Here is why!  I work with General Dentists as well as Specialty Practices (Oral Surgery, Periodontal, Orthodontic, Endodontic, Prosthodontic and Pain Clinics) to help them create an exceptional service culture.  What I have found is once we eliminated the weeds in their practice they were able to deliver WOW Service!  A weed is anything that can make a patient feel uncomfortable or unwelcome or could possibly destroy a relationship.

 Your patients will forget everything except how you made them feel! 

 
In order to create a W.O.W. Service Culture it is important to focus on the patient’s experience. This means one-sided practice focused rules and procedures have to be eliminated. It is necessary for the entire team to be trained on how to deliver W.O.W. Service.  It only takes one untrained person to create a weed experience and lose a patient.  I teach a 3 step process to help my clients Weed Out the Weeds and create a W.O.W. Service Culture.  A team meeting setting works awesome.

  • The first step is for the team to define their ideal service culture! 
  • The next step is to list all the obstacles that may get in the way! 
  • The final step is to discuss service strategies and implement SOPs to overcome the obstacles. 

It is important to remember the reality behind exceptional service.  Service is a triangle.  If you want to deliver exceptional service it usually requires additional time, money or people or all three!  If you are unwilling to invest in the 3 the level of service you deliver will be limited.  

Here are the TOP 10 Service Standards for Delivering W.O.W. Service!

1.  Smile – Seriously…this is the simplest, and the only standard that does not require extra time, money or people and gives the biggest ROI!  Yet I can’t tell you how many people struggle with smiling.  For some it’s like pulling teeth! 

 2.  Slow Down – Yes I know you are trying to be efficient and effective and raise the highest PPH (Production Per Hour) to pay overhead.   When it comes to service…if you don’t take time for your patients…they will go to an office where someone does!  This is one of the biggest complaints patients have regarding service.  How effective and efficient are you if you are losing patients.  Do you know what your monthly net patient count is?  Research shows it costs 6 to7 times more to attain a new patient than it does to retain an existing patient.

 3.  WIIFTP – Always ask yourself when you are interacting with a patient…what’s in it for the patient…how I can serve them best at this moment.

 4.  Own It – Four magic words in service…I CAN HELP YOU!  Even if that means that you reach out for assistance from someone else.  Don’t refer them to someone else.  Because it is YOUR JOB!  Your job is whatever legal, ethical and is within your licensure that will help to create a W.O.W. Patient Experience and help the practice thrive!

 5.  Help Each Other – In other words team work!  It means you ask for help when it could enhance the patient’s experience.  You say yes when someone asks you for help unless you are already with another patient…even if you don’t like that person!  Part of team work means we play well together and work for the greater good.  How ironic that playing well together was expected starting in first grade…even a part of the report card.  Now it often ceases to exist even in the most professional of environments!

 6.  Be Professional – Professional can mean many things to different people.  Leave nothing up to assumptions…Establish guidelines and standards for appearance, communication, attitude, and behavior.   I suggest a team meeting and have the team define the standards.  When the team establishes the guidelines and standards they are much more likely to embrace and own them!

 7.  Protect the Privacy of Patients, Employees and the Company – We are all familiar with HIPAA.  Privacy also means no gossip!  You can stop gossip in your practice if you don’t allow it!  NO…women do not have to gossip!!!  That’s a whole other newsletter! J 

8.  Maintain a Sparkling Clean Environment – You may have a janitorial service to assist at night.  During the day it is everyone’s responsibility to maintain the office.  If your patient sees dirty gauze on the floor they will assume that the office is not clean/sterile.  If they see a messy and coffee stained reception area they will assume the office is not clean/sterile.  If you see it, clean it or pick it up!

9.  Be On Time – I know that you can’t predict everything to be able to schedule every appointment appropriately.  Nor can you just stop working on the patient once their time is up.  Although there are times we may wish we could!  However, if you consistently run behind it is time to evaluate where you run behind and the time you are allowing for those appointments.  If your patient always has to wait it becomes a very big weed that could eventually destroy your relationship.  They will believe that you don’t respect them or their time.   I know of practices where their brand is just being on time and they are thriving because of it!

 10.  Practice – Your patients aren’t test sites, guinea pigs or experiments.    Please practice before you ever take anything out on the floor to try on your patients.  Practice verbal skills, role playing and even the physical walk through.  I can already feel the push back on role playing.  Ick we hate that!!!  If you can’t say it to each other how in the world can you say it to a patient?  You will avoid fields of weeds if you just practice!  In Real Estate the 3 magic words are location, location, location well in delivering W.O.W. Service its practice, practice, practice!

 I ask you to think about what steps you are willing to take to make a difference for your patients.  Implementing Service Standards will help you nurture a W.O.W. Patient Environment!  Bottom line is that no matter how great of a dentist you are…your patients will forget everything except how you made them feel!  The secret is delivering W.O.W. Service!

 Research shows that dentists who build their office environment around the patient’s experience own and dominate the market.

 If you would like help creating your ideal W.O.W. Service Culture please contact me to learn more about my 2 day onsite training “Delivering W.O.W. Service”! 

October 1, 2013

The Cost of Trust

One of the biggest signs of low trust is when the leadership team has difficulty getting the team on board and excited to follow their lead.

Imagine a culture of trust where:

•             Leadership was by example

•             Everyone could rely on each other to work together for the greater good

•             Co-worker’s didn’t question each other’s intent

•             Open communication was the standard

•             Gossip ceased to exist

•             Accountability was self-maintained

•             Honesty was the only policy

Trust is the foundation of a happy, healthy, and high producing culture.   There is a cost to low trust! 

How much more productive would your practice be if your team truly trusted each other?

The dictionary defines trust as instinctive unquestioning belief in and reliance upon something.  The culture of trust I am suggesting is not one of blind faith but instead one of confidence!  Confident trust is based on good reasons, definite evidence or past experience.

 Think about the people in your life that you trust the most.  Why do you trust them?  Confident trust does not just happen overnight.  It takes time to nurture and grow.  However, breaking one’s trust can happen in a heartbeat.  The great news is that building trust is a skill set that can be learned.  Once we can learn how to build trust we can prevent trust breakdowns!

I would start by having a team meeting to talk about the level of trust in your practice.  Discuss the benefits of having a culture of trust.  It is also important for the entire team to understand how much a low level of trust affects the practice and the bottom line.  Such as having to add steps to compensate, extra staff to cover for lack of accountability, and redundant systems and processes.

 Let me give you an example of low trust with patients.  You may have some patients that no show or cancel last minute.  Therefore, you decide to implement the following protocol:  All patients must sign a form that states they will owe $ if they don’t show or cancel last minute unless it is an illness (with a doctor note) or death in the family.   The cost is that now all patients are subjected to a protocol that shows you no longer trust them and makes them feel unwelcome…which could ultimately destroy the relationship resulting in them leaving the practice.  It is an insult to your patients who are responsible and accountable and the ones who are not will just ignore it!  The same holds true with your team.  When you add extra steps for everyone to compensate for the inadequacies of the team members you can’t trust…you may end up losing your good team members.

The next step is to ask the team to share what they feel they need from each other to build trust.  Use a large easel pad and write down all the answers being shared by the team.  Cross out any duplicates.  

Some examples might be:

•             If you have an issue with me talk to me first

•             Help me when you see I need help

•             Finish what you say you are going to do

•             Focus on the greater good instead of WIIFY

•             Tell me the truth but be compassionate

•             Don’t be late or absent for trivial reasons

 Put your list together and label it Trust Culture Guidelines.  Next print it, frame it and put on display for future reference.  It will be important to review whenever you hire someone new or…because old habit die hard; whenever someone’s behavior deems it necessary!

Ta-dah…your team has just established their guidelines on how to build the level of trust in the practice!  The awesome part is that when people create it they own it!

The bottom line is that trust is not just a social virtue it greatly affects your bottom line!

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