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November 1, 2013

Delivering W.O.W. Service!

This month’s is all about delivering W.O.W. Service!  I might as well confess right here right now…I am an acronym addict!  I absolutely love them! W.O.W is an acronym for Weed Out the Weeds!  

Here is why!  I work with General Dentists as well as Specialty Practices (Oral Surgery, Periodontal, Orthodontic, Endodontic, Prosthodontic and Pain Clinics) to help them create an exceptional service culture.  What I have found is once we eliminated the weeds in their practice they were able to deliver WOW Service!  A weed is anything that can make a patient feel uncomfortable or unwelcome or could possibly destroy a relationship.

 Your patients will forget everything except how you made them feel! 

 
In order to create a W.O.W. Service Culture it is important to focus on the patient’s experience. This means one-sided practice focused rules and procedures have to be eliminated. It is necessary for the entire team to be trained on how to deliver W.O.W. Service.  It only takes one untrained person to create a weed experience and lose a patient.  I teach a 3 step process to help my clients Weed Out the Weeds and create a W.O.W. Service Culture.  A team meeting setting works awesome.

  • The first step is for the team to define their ideal service culture! 
  • The next step is to list all the obstacles that may get in the way! 
  • The final step is to discuss service strategies and implement SOPs to overcome the obstacles. 

It is important to remember the reality behind exceptional service.  Service is a triangle.  If you want to deliver exceptional service it usually requires additional time, money or people or all three!  If you are unwilling to invest in the 3 the level of service you deliver will be limited.  

Here are the TOP 10 Service Standards for Delivering W.O.W. Service!

1.  Smile – Seriously…this is the simplest, and the only standard that does not require extra time, money or people and gives the biggest ROI!  Yet I can’t tell you how many people struggle with smiling.  For some it’s like pulling teeth! 

 2.  Slow Down – Yes I know you are trying to be efficient and effective and raise the highest PPH (Production Per Hour) to pay overhead.   When it comes to service…if you don’t take time for your patients…they will go to an office where someone does!  This is one of the biggest complaints patients have regarding service.  How effective and efficient are you if you are losing patients.  Do you know what your monthly net patient count is?  Research shows it costs 6 to7 times more to attain a new patient than it does to retain an existing patient.

 3.  WIIFTP – Always ask yourself when you are interacting with a patient…what’s in it for the patient…how I can serve them best at this moment.

 4.  Own It – Four magic words in service…I CAN HELP YOU!  Even if that means that you reach out for assistance from someone else.  Don’t refer them to someone else.  Because it is YOUR JOB!  Your job is whatever legal, ethical and is within your licensure that will help to create a W.O.W. Patient Experience and help the practice thrive!

 5.  Help Each Other – In other words team work!  It means you ask for help when it could enhance the patient’s experience.  You say yes when someone asks you for help unless you are already with another patient…even if you don’t like that person!  Part of team work means we play well together and work for the greater good.  How ironic that playing well together was expected starting in first grade…even a part of the report card.  Now it often ceases to exist even in the most professional of environments!

 6.  Be Professional – Professional can mean many things to different people.  Leave nothing up to assumptions…Establish guidelines and standards for appearance, communication, attitude, and behavior.   I suggest a team meeting and have the team define the standards.  When the team establishes the guidelines and standards they are much more likely to embrace and own them!

 7.  Protect the Privacy of Patients, Employees and the Company – We are all familiar with HIPAA.  Privacy also means no gossip!  You can stop gossip in your practice if you don’t allow it!  NO…women do not have to gossip!!!  That’s a whole other newsletter! J 

8.  Maintain a Sparkling Clean Environment – You may have a janitorial service to assist at night.  During the day it is everyone’s responsibility to maintain the office.  If your patient sees dirty gauze on the floor they will assume that the office is not clean/sterile.  If they see a messy and coffee stained reception area they will assume the office is not clean/sterile.  If you see it, clean it or pick it up!

9.  Be On Time – I know that you can’t predict everything to be able to schedule every appointment appropriately.  Nor can you just stop working on the patient once their time is up.  Although there are times we may wish we could!  However, if you consistently run behind it is time to evaluate where you run behind and the time you are allowing for those appointments.  If your patient always has to wait it becomes a very big weed that could eventually destroy your relationship.  They will believe that you don’t respect them or their time.   I know of practices where their brand is just being on time and they are thriving because of it!

 10.  Practice – Your patients aren’t test sites, guinea pigs or experiments.    Please practice before you ever take anything out on the floor to try on your patients.  Practice verbal skills, role playing and even the physical walk through.  I can already feel the push back on role playing.  Ick we hate that!!!  If you can’t say it to each other how in the world can you say it to a patient?  You will avoid fields of weeds if you just practice!  In Real Estate the 3 magic words are location, location, location well in delivering W.O.W. Service its practice, practice, practice!

 I ask you to think about what steps you are willing to take to make a difference for your patients.  Implementing Service Standards will help you nurture a W.O.W. Patient Environment!  Bottom line is that no matter how great of a dentist you are…your patients will forget everything except how you made them feel!  The secret is delivering W.O.W. Service!

 Research shows that dentists who build their office environment around the patient’s experience own and dominate the market.

 If you would like help creating your ideal W.O.W. Service Culture please contact me to learn more about my 2 day onsite training “Delivering W.O.W. Service”! 

October 1, 2013

The Cost of Trust

One of the biggest signs of low trust is when the leadership team has difficulty getting the team on board and excited to follow their lead.

Imagine a culture of trust where:

•             Leadership was by example

•             Everyone could rely on each other to work together for the greater good

•             Co-worker’s didn’t question each other’s intent

•             Open communication was the standard

•             Gossip ceased to exist

•             Accountability was self-maintained

•             Honesty was the only policy

Trust is the foundation of a happy, healthy, and high producing culture.   There is a cost to low trust! 

How much more productive would your practice be if your team truly trusted each other?

The dictionary defines trust as instinctive unquestioning belief in and reliance upon something.  The culture of trust I am suggesting is not one of blind faith but instead one of confidence!  Confident trust is based on good reasons, definite evidence or past experience.

 Think about the people in your life that you trust the most.  Why do you trust them?  Confident trust does not just happen overnight.  It takes time to nurture and grow.  However, breaking one’s trust can happen in a heartbeat.  The great news is that building trust is a skill set that can be learned.  Once we can learn how to build trust we can prevent trust breakdowns!

I would start by having a team meeting to talk about the level of trust in your practice.  Discuss the benefits of having a culture of trust.  It is also important for the entire team to understand how much a low level of trust affects the practice and the bottom line.  Such as having to add steps to compensate, extra staff to cover for lack of accountability, and redundant systems and processes.

 Let me give you an example of low trust with patients.  You may have some patients that no show or cancel last minute.  Therefore, you decide to implement the following protocol:  All patients must sign a form that states they will owe $ if they don’t show or cancel last minute unless it is an illness (with a doctor note) or death in the family.   The cost is that now all patients are subjected to a protocol that shows you no longer trust them and makes them feel unwelcome…which could ultimately destroy the relationship resulting in them leaving the practice.  It is an insult to your patients who are responsible and accountable and the ones who are not will just ignore it!  The same holds true with your team.  When you add extra steps for everyone to compensate for the inadequacies of the team members you can’t trust…you may end up losing your good team members.

The next step is to ask the team to share what they feel they need from each other to build trust.  Use a large easel pad and write down all the answers being shared by the team.  Cross out any duplicates.  

Some examples might be:

•             If you have an issue with me talk to me first

•             Help me when you see I need help

•             Finish what you say you are going to do

•             Focus on the greater good instead of WIIFY

•             Tell me the truth but be compassionate

•             Don’t be late or absent for trivial reasons

 Put your list together and label it Trust Culture Guidelines.  Next print it, frame it and put on display for future reference.  It will be important to review whenever you hire someone new or…because old habit die hard; whenever someone’s behavior deems it necessary!

Ta-dah…your team has just established their guidelines on how to build the level of trust in the practice!  The awesome part is that when people create it they own it!

The bottom line is that trust is not just a social virtue it greatly affects your bottom line!

September 1, 2013

The Sunny Side of Life III

I teach my audiences and clients 5 Rays to help them rise above their circumstances and live life on the sunny side!

• Entitlement Expectations
• SPF
• Labeling
• Mindful Talk
• Celebration

Hopefully your July and August were a little happier after reading the past two news letters on Entitlement Expectations, SPF, Labeling and Mindful Talk!
This month we are going to wrap up the Sunny Side series with Celebration!

Ray 5 – Celebration

It’s time to celebrate life, even the little things in life…we take things so seriously…we get so busy…we don’t allow time to celebrate. If we don’t make time to celebrate we will lose our joy for life.

Being present is the first step in celebration! It is important to filter out all the noise from worry and fear and focus on what is actually happening in the present moment. It is only when we are present in the moment that we become aware of all the little things in life worth celebrating.

The next step is to lighten up and have a little fun! Seriously…it’s time we stop taking our self so serious and acting so important. We are but a spec on this planet. Yes I know we are all sooo sooo busy doing whatever it is we are doing that is sooo important for the rest of the world to continue to exist. I think the planet will survive if we take a moment now and again to act silly and have a little fun!

When we are stressed and don’t feel like celebrating; if we change our physiology (body patterns) we can change our psychology. Body patterns are the repeated actions our body reflects when we feel certain emotions. They are how our body speaks to us and therefore have a direct connection to our mood. Some examples of negative body patterns that make us feel stressed are rubbing temples, wringing our hands or a hunched over closed position. Whereas smiling, laughing, or a victory pose (Ta-dah) are positive body patterns that help us feel happier. So if we want to change our mood to be happier all we have to do is change our body pattern and we will feel like celebrating!

Harvard research supports that if we just get happy we will be more:
Successful
Intelligent
Creative
Productive
Healthier

Celebrate by saying a Ta-dah a day and be more successful, intelligent, creative, and productive while keeping the doctor away!

August 1, 2013

the Sunny Side of Life, Part II

I teach my audiences and clients 5 Rays to help them rise above their circumstances and live life on the sunny side!

  • Entitlement Expectations
  • SPF
  • Labeling
  • Mindful Talk
  • Celebration

Hopefully your July was happier after reading last month’s news letter on Entitlement Expectations and SPF!  This month we are going to continue on with Labeling and Mindful Talk!

Ray 3 – Labeling

Words that label have tremendous impact on our attitude and how we feel. We have to be careful about how we label the relationships, events and outcomes we have in life. If we label something as bad it becomes our belief and we manifest feelings and emotions that support the label of bad. I find using the word interesting instead of bad takes away the negative power.

Our beliefs of positive and negative are based on our past experiences. If we do something and we have what we believe to be a negative outcome we will label it as negative. Yet we may have an entirely different outcome if we attempted to do it again. For example, I went on a hot air balloon ride over Napa Valley for my 50th birthday (just a few short years ago). It was serene and wonderful. I am even afraid of heights and I would do it again in a heartbeat. I would label it as a very positive experience. However the following day the winds came up unexpectedly and the balloons had a difficult time landing. I may have labeled it as negative had I gone on that day…and most likely would never consider going again. The great news is we can change our belief from negative to positive when we add new experiences that our positive.

Truthfully, how can we label something as good or bad if we don’t know the end? None of us have a crystal ball. So how do we really know if something is good or bad? There have been many things in my life that at the time seemed interesting that actually turned out generating a very positive outcome. Haven’t we all thought or said this is going to be bad at one time or another and yet it turned out to be one the best things to happen to us. 


 

Ray 4 – Mindful Talk

It is imperative that we are mindful of our self talk if we want to live life on the sunny side!  The majority of self talk takes place so quickly and automatically that we don’t even notice we are doing it. Even if you don’t really listen to your chatter, your subconscious mind is listening.  The subconscious mind just accepts everything you tell it, and responds accordingly. 

 Some examples of negative self-talk are:

  • Worry – Fear of what if ???
  • Perfectionism – Not good enough or should haves!
  • Self-Criticism – Compares you to others, with you being the loser.
  • Self-Doubt – Lack of confidence that you can do or achieve your dreams.
  • Being a Victim – You have no control over your circumstances, and you and your life are bad luck!

The awesome news is we can hard wire our brain to start thinking more positively!  When we have mindful talk and actively choose where to focus our thoughts and repeatedly apply it to a wholesome and constructive thought we eliminate the negative deceptive self talk!

June 1, 2013

Code of Conduct

Even the best of us can lose our way in all the noise and hubbub of the day to day stresses! Establishing a Code of Conduct for the practice will help the entire team keep on track…even in stressful situations!

A Code of Conduct is really about thinking before reacting. Behaviorally, that means testing decisions and planned activities for “rightness” before implementing them.

Here are 6 questions to help you create your own code of conduct:

  • Is it legal?
  • Does it align with my values?
  • Will I be comfortable and guilt-free if I do it?
  • Would I do it to my family and friends?
  • Would I perfectly okay with someone doing it to me?
  • Would the most ethical person I know do it?

I suggest a team meeting (3 hours minimal) to establish a Code of Conduct for the practice.  Start the meeting by reviewing the Practice’s Core Values and Vision.  Ask the entire team to share how, when and where they feel the Core Values are not being supported.  Utilize a large easel pad and markers to write down all the concerns being shared.  Discuss the breakdowns that are happening.  What current behaviors support the Core Values?  What current behaviors need changing to support the Core Values?  The behaviors you list that support as well as the necessary changes become your new Code of Conduct!

It is very important for the We Team (leadership team) to be willing to lead by example on whatever is established as the Code of Conduct.

Here are an examples of commitments from a Code of Conduct.

  • Model the waddle you want to see
  • Set and maintain high standards – no double standards
  • Support a no gossip culture
  • Communicate openly, honestly, and respectfully
  • Treat patients and each other how you want to be      treated
  • Resolve conflict by going to the source the same day if      possible
  • Take ownership, follow through, and be accountable for      your mistakes
  • Support each other and hold each other accountable to      the standards of behavior, communication, attitude and service

Having a Code of Conduct will empower the entire team to support the Core Values!

March 1, 2013

Making Decisions that Get Results! How to Soar in 2013!

 Make Decisions that Get Results!

Decisions, decisions, decisions…what to do, when, where, why and how!  Many of us do not like moving outside our comfort zone. We like to feel safe and secure so we resist making decisions. We don’t want to look foolish or fall flat on our faces.  The older we get the more complacent we become.  The problem with complacency is it kills our passion.  It makes us play ourselves small. It clips our wings and keeps us from soaring to new heights.  The decision of whether to play it safe and hang on to what we know and just survive…or take a leap of faith and go after our dreams and try to soar!

The five fundamental phases in the decision making process are choice, assessment, conviction, determination, and result.  So let’s start with Choice because it is the starting point for all our decisions.  Just like Before we can make a decision we need to narrow down our focus to our main priority.  (I invite you to read February’s newsletter if you want to read more about focus.)  What will be your focus for 2013?  Will it be just to continue doing the same things you have always done and play it safe or will it be to take on new things to attempt to soar?  Choosing your focus will determine where you go!

The second phase is Assessment.  Assessing our strengths and where we need to grow to soar will determine when and where we need to focus.

Conviction is the third phase.  Having conviction that we can achieve our goal allows us to try new things and push ourselves to heights we have never been before. 

 Determination is the fourth phase.  If we don’t have determination we will not be be willing to put forth the effort to do the work whenever necessary to implement, maintain and sustain our goal!

The fifth and final phase is Result!  It is important to know what you want your end result to be…otherwise, how will you know when to celebrate your success! 

 It’s your decision!  How high will you soar?

 

January 22, 2013

Mastering Accountability by Eliminating the Myths in Your Dental Practice!

Accountability…just saying the word can give us the UGH feeling! As dental professionals, we strive for accountability and often have a difficult time achieving it. It becomes tiresome and frustrating for us, so we give up! Actually, it is the myths about accountability that cause our frustration and set us up for failure. If we really understood what it took to create accountability, we could prevent the frustration and persevere. I invite you to read my latest article in Dentistry IQ, “Mastering Accountability by Eliminating the Myths in Your Dental Practice” to learn you can avoid frustration and master accountability!

 Please click on this link!  http://www.dentistryiq.com/articles/2013/01/mastering-accountability-by-eliminating-the-myths.html?cq_ck=1358800465747

October 2, 2012

Learn How to Create a W.O.W. Patient Experience!

I am thrilled and honored to be the first presenter in “MDE’s Master Webinar Series”! Elevate your game and learn from dental industry experts by attending MDE’s FREE Master Webinar Series! Learn best practices in empowering your team and increasing the profitability of your practice. Please join MDE for monthly webinars given by industry experts, top authors and thought leaders on the latest news and advice on how to improve your team and practice! Please join MDE and me for the first in their series of Profitable Practices Webinars! People Will Forget Everything…Except How You Made Them Feel People will forget everything except how you made them feel! “I’m satisfied” means nothing in today’s world. Learn how to consistently create a W.O.W. patient experience and ultimately grow the practice. W.O.W. is an acronym for Weed Out the Weeds…we worry so much about implementing all the latest and greatest and fail to see the weeds growing in our practice. Judy Kay will help your team replace the weeds with exceptional patient service and R.I.S.E. to the top! Set yourself apart from your colleagues and be the office patients can’t stop saying W.O.W. about! Wednesday, October 24th 1:00 P.M. EST For more information and to register, please click HERE.

September 17, 2012

Good Enough!

Do you ever wonder why good enough is good enough for some and for others perfection is not even good enough!  I think there is a happy place between good enough and perfection. I invite you to listen to October’s Show Your Shine Blog to learn how you can push yourself beyond good enough and not paralyze yourself trying to attain perfection.

August 6, 2012

Fear of “What If”!

This month is dedicated to the fear of what if! Scary stuff! Those what if things we fear that get in our way. They stop us from being who we want to be and doing what want to do. We make excuses why we can’t or won’t do something. When the truth is it is our fears of what if that stop us. The more we dwell on it the bigger it seems. We can even spin ourselves into a frenzy. We have all done it at one time or another. Our fear of what if keeps us small! I invite you to read or listen to September’s Show Your Shine Newsletter/blog to learn how you can stop “What If” from stopping you! 

 

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