This month is dedicated to creating a W.O.W. Patient Environment Philosophy.  W.O.W. is an acronym for “weed out weeds”.  We implement wonderful amenities like warm towels, aromatics and massage chairs to entice new patients and retain existing patients but fail to see the weeds we have growing in our office.  Weeds are anything that can make our patients feel unwelcome or uncomfortable and damage a relationship.  We want to weed out the weeds and instead nurture flowers.  Flowers are what make our patients feel welcome and help our relationship to grow and flourish. Set yourself apart from your colleagues, embrace a W.O.W. Patient Philosophy and be the office patients can’t stop talking about!