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December 1, 2013

Change Your Feelings Change Your Results!

This month’s newsletter is dedicated to the touchy feeling stuff! And it’s big stuff!  Our feelings are what drive our actions and our actions generate our outcome!  

 Something happens, we assign meaning to it, the meaning creates a feeling, the feeling drives a reaction!

 We can change our results when we recognize how our feelings affect our outcome and learn how to control versus be controlled by them! 

Haven’t we all at one time or another reacted to something negatively because of how we felt at the moment and regretted it later.  It can happen to even the best of us.  However, when we continue to allow our feelings to control our reactions we become what I refer to as an emotional reactor.  Emotional reactors allow their feelings instead of their mind to be in the driver seat of their actions!  They often lose control and lash out in volatile explosions of anger, judgment, criticism etc!  They are extremely dangerous and difficult to be around because you never know when they will erupt.  Often times they hurt the ones they love the most.  Their path is strewn with the fallout of damaged and broken relationships.  The good news is we can end the emotional reaction cycle by understanding it and putting our mind back in the driver seat!

The Emotional Reaction Cycle starts when we assign meaning to an experience.  Our reality is based on what we believe to be true about an experience at the time it happens and how we label it.  Our mind filters the world we live in.  Our reality is really just our perception.  A group of people could share an experience and have a different reality based on how they filter the experience.  The two filters that affect our reality most often are Generalization and Distortion. 

Generalization is when something is similar or familiar to a past experience and we assign the same meaning.  It can greatly contribute to limiting beliefs.  For example, all people with blonde hair are not smart.  (Just thought I would throw that in as I am blonde…or at least that is my current color of choice).   Another example is when someone reminds us of someone we know and we either instantly like or dislike them based on the other relationship.  Or we are unwilling to try something because it is similar to something we failed at before.

Distortion is changing an experience from what it actually was to some modified form of what it is.  Distortion happens when you remember a moment of an event as representing the entire thing. Usually it is something negative that over shadows everything else.  For example you receive 10 positive comments and one negative comment from your patients and you focus only on what you are doing wrong.  Or you define your day by the one thing that was difficult versus the 100 things that went well.  Or we define other people only by their mistakes or by one characteristic we dislike. 

Once we realize that our reality is really only our perception of the experience based on our filters we open ourselves up to other possibilities and can change how we feel.   

 The awesome part is it takes less than 60 seconds to change your feelings to change your results!

 Here are 5 steps to help you change how you feel and stop the emotional reaction cycle.   

 The first step is recognizing how you are feeling.  Actually ask yourself; how do I feel right at this moment.  Identify the feeling or emotion by saying I am feeling…frustrated or tired or angry or helpless or afraid or jealous etc. 

The seconds step is to visualize the negative feeling as a little monster sitting on your right shoulder dictating how you should feel.  (My monster looks a lot like the little green mucus guy from the Mucinex commercial.)  Then address your monster and send it packing. I say to my monster “I see you and you have no control over me” and then I physically flick it off my shoulder!  You may have to flick the monster off several times…they are pretty persistent little devils.  Let’s be honest sometimes it feels good to let off steam.  However, a moment of release is never worth hurting someone and even possibly destroying the relationship.  Words do hurt and are very powerful.  Words can destroy relationships even with the people we love the most. 

 The third step is to re-hardwire how you are feeling by not taking things so personal.  Life doesn’t happen to us personally; it just happens.  People behave towards us based on their limiting beliefs of reality.  Yet we often take it as personal.  Have you ever said, “Why does this always have to happen to me?”  It didn’t happen to you…you chose to own it.  It isn’t like the game Dodge Ball where some universal force picks you out of all the people on the rest of the planet and decides to throw something at you!  It may sometimes feel like it but stuff happens and it’s not personal.  There are just a lot of flying balls out there and we occasionally run into one. 

The fourth step is to re-program how we feel.  A physical emotion only lasts 30 seconds.   We extend the emotion when we continue to rehash our feelings over and over.  To change how you feel choose words to describe how you want to feel.  Now it’s time for the physical reset.  Slow down your thinking in order to stop spinning.  Start by taking three deep breaths in and out to become present.  Say out loud the feeling(s) you want to feel.  “I feel happy or I feel at peace!” Now imagine a time when you felt that emotion and immerse yourself in that experience.  Give yourself at least 30 seconds to really enjoy that memory. 

The fifth step and final step is to choose how you want to react.   Ask yourself, “How would I react if I were being my best me or the person I want to become?”  Aristotle said it best when he said “We are what we repeatedly do. Excellence then, is not an act but a habit.”   How would the person you want to become or the people you admire and respect most behave in this situation! 

Ta-dah!  You have just changed how you feel, how you reacted and your results in less than 60 seconds!

My hope for you moving forward is that whatever may come your way you will come from a place of curiosity instead of judgment and criticism.  Please be careful about what you label things. What we label it is what our reality becomes.  Label the experience or event interesting instead of good, bad, right, wrong, negative or positive.  We really don’t know until we have reached the end of our journey.   It is only than that we can look back and see the outcome and whether it brought us success or failure.  Often times it may feel grueling and difficult short term.  However, it may be just what we needed to shape, change and help us grow and empower us to live our dreams.  Happy feelings to you!

November 1, 2013

Delivering W.O.W. Service!

This month’s is all about delivering W.O.W. Service!  I might as well confess right here right now…I am an acronym addict!  I absolutely love them! W.O.W is an acronym for Weed Out the Weeds!  

Here is why!  I work with General Dentists as well as Specialty Practices (Oral Surgery, Periodontal, Orthodontic, Endodontic, Prosthodontic and Pain Clinics) to help them create an exceptional service culture.  What I have found is once we eliminated the weeds in their practice they were able to deliver WOW Service!  A weed is anything that can make a patient feel uncomfortable or unwelcome or could possibly destroy a relationship.

 Your patients will forget everything except how you made them feel! 

 
In order to create a W.O.W. Service Culture it is important to focus on the patient’s experience. This means one-sided practice focused rules and procedures have to be eliminated. It is necessary for the entire team to be trained on how to deliver W.O.W. Service.  It only takes one untrained person to create a weed experience and lose a patient.  I teach a 3 step process to help my clients Weed Out the Weeds and create a W.O.W. Service Culture.  A team meeting setting works awesome.

  • The first step is for the team to define their ideal service culture! 
  • The next step is to list all the obstacles that may get in the way! 
  • The final step is to discuss service strategies and implement SOPs to overcome the obstacles. 

It is important to remember the reality behind exceptional service.  Service is a triangle.  If you want to deliver exceptional service it usually requires additional time, money or people or all three!  If you are unwilling to invest in the 3 the level of service you deliver will be limited.  

Here are the TOP 10 Service Standards for Delivering W.O.W. Service!

1.  Smile – Seriously…this is the simplest, and the only standard that does not require extra time, money or people and gives the biggest ROI!  Yet I can’t tell you how many people struggle with smiling.  For some it’s like pulling teeth! 

 2.  Slow Down – Yes I know you are trying to be efficient and effective and raise the highest PPH (Production Per Hour) to pay overhead.   When it comes to service…if you don’t take time for your patients…they will go to an office where someone does!  This is one of the biggest complaints patients have regarding service.  How effective and efficient are you if you are losing patients.  Do you know what your monthly net patient count is?  Research shows it costs 6 to7 times more to attain a new patient than it does to retain an existing patient.

 3.  WIIFTP – Always ask yourself when you are interacting with a patient…what’s in it for the patient…how I can serve them best at this moment.

 4.  Own It – Four magic words in service…I CAN HELP YOU!  Even if that means that you reach out for assistance from someone else.  Don’t refer them to someone else.  Because it is YOUR JOB!  Your job is whatever legal, ethical and is within your licensure that will help to create a W.O.W. Patient Experience and help the practice thrive!

 5.  Help Each Other – In other words team work!  It means you ask for help when it could enhance the patient’s experience.  You say yes when someone asks you for help unless you are already with another patient…even if you don’t like that person!  Part of team work means we play well together and work for the greater good.  How ironic that playing well together was expected starting in first grade…even a part of the report card.  Now it often ceases to exist even in the most professional of environments!

 6.  Be Professional – Professional can mean many things to different people.  Leave nothing up to assumptions…Establish guidelines and standards for appearance, communication, attitude, and behavior.   I suggest a team meeting and have the team define the standards.  When the team establishes the guidelines and standards they are much more likely to embrace and own them!

 7.  Protect the Privacy of Patients, Employees and the Company – We are all familiar with HIPAA.  Privacy also means no gossip!  You can stop gossip in your practice if you don’t allow it!  NO…women do not have to gossip!!!  That’s a whole other newsletter! J 

8.  Maintain a Sparkling Clean Environment – You may have a janitorial service to assist at night.  During the day it is everyone’s responsibility to maintain the office.  If your patient sees dirty gauze on the floor they will assume that the office is not clean/sterile.  If they see a messy and coffee stained reception area they will assume the office is not clean/sterile.  If you see it, clean it or pick it up!

9.  Be On Time – I know that you can’t predict everything to be able to schedule every appointment appropriately.  Nor can you just stop working on the patient once their time is up.  Although there are times we may wish we could!  However, if you consistently run behind it is time to evaluate where you run behind and the time you are allowing for those appointments.  If your patient always has to wait it becomes a very big weed that could eventually destroy your relationship.  They will believe that you don’t respect them or their time.   I know of practices where their brand is just being on time and they are thriving because of it!

 10.  Practice – Your patients aren’t test sites, guinea pigs or experiments.    Please practice before you ever take anything out on the floor to try on your patients.  Practice verbal skills, role playing and even the physical walk through.  I can already feel the push back on role playing.  Ick we hate that!!!  If you can’t say it to each other how in the world can you say it to a patient?  You will avoid fields of weeds if you just practice!  In Real Estate the 3 magic words are location, location, location well in delivering W.O.W. Service its practice, practice, practice!

 I ask you to think about what steps you are willing to take to make a difference for your patients.  Implementing Service Standards will help you nurture a W.O.W. Patient Environment!  Bottom line is that no matter how great of a dentist you are…your patients will forget everything except how you made them feel!  The secret is delivering W.O.W. Service!

 Research shows that dentists who build their office environment around the patient’s experience own and dominate the market.

 If you would like help creating your ideal W.O.W. Service Culture please contact me to learn more about my 2 day onsite training “Delivering W.O.W. Service”! 

October 1, 2013

The Cost of Trust

One of the biggest signs of low trust is when the leadership team has difficulty getting the team on board and excited to follow their lead.

Imagine a culture of trust where:

•             Leadership was by example

•             Everyone could rely on each other to work together for the greater good

•             Co-worker’s didn’t question each other’s intent

•             Open communication was the standard

•             Gossip ceased to exist

•             Accountability was self-maintained

•             Honesty was the only policy

Trust is the foundation of a happy, healthy, and high producing culture.   There is a cost to low trust! 

How much more productive would your practice be if your team truly trusted each other?

The dictionary defines trust as instinctive unquestioning belief in and reliance upon something.  The culture of trust I am suggesting is not one of blind faith but instead one of confidence!  Confident trust is based on good reasons, definite evidence or past experience.

 Think about the people in your life that you trust the most.  Why do you trust them?  Confident trust does not just happen overnight.  It takes time to nurture and grow.  However, breaking one’s trust can happen in a heartbeat.  The great news is that building trust is a skill set that can be learned.  Once we can learn how to build trust we can prevent trust breakdowns!

I would start by having a team meeting to talk about the level of trust in your practice.  Discuss the benefits of having a culture of trust.  It is also important for the entire team to understand how much a low level of trust affects the practice and the bottom line.  Such as having to add steps to compensate, extra staff to cover for lack of accountability, and redundant systems and processes.

 Let me give you an example of low trust with patients.  You may have some patients that no show or cancel last minute.  Therefore, you decide to implement the following protocol:  All patients must sign a form that states they will owe $ if they don’t show or cancel last minute unless it is an illness (with a doctor note) or death in the family.   The cost is that now all patients are subjected to a protocol that shows you no longer trust them and makes them feel unwelcome…which could ultimately destroy the relationship resulting in them leaving the practice.  It is an insult to your patients who are responsible and accountable and the ones who are not will just ignore it!  The same holds true with your team.  When you add extra steps for everyone to compensate for the inadequacies of the team members you can’t trust…you may end up losing your good team members.

The next step is to ask the team to share what they feel they need from each other to build trust.  Use a large easel pad and write down all the answers being shared by the team.  Cross out any duplicates.  

Some examples might be:

•             If you have an issue with me talk to me first

•             Help me when you see I need help

•             Finish what you say you are going to do

•             Focus on the greater good instead of WIIFY

•             Tell me the truth but be compassionate

•             Don’t be late or absent for trivial reasons

 Put your list together and label it Trust Culture Guidelines.  Next print it, frame it and put on display for future reference.  It will be important to review whenever you hire someone new or…because old habit die hard; whenever someone’s behavior deems it necessary!

Ta-dah…your team has just established their guidelines on how to build the level of trust in the practice!  The awesome part is that when people create it they own it!

The bottom line is that trust is not just a social virtue it greatly affects your bottom line!

May 1, 2013

Laughter Is The Best Medicine!

Add a regular dose of laughter to every day and you will not only be happier you will also be healthier! However, it is not always so easy to do. We get so busy we focus only on just getting the job done. We don’t slow down enough to take time to laugh! We need to add laughter to our list of priorities! Who doesn’t want to be happier and healthier? I am going to bombard you with the benefits of laughing! Here are the WIIFY (What’s in it for you) if you do!

Laughter triggers healthy physical changes in the body. A good, hearty laugh relieves physical tension and stress, leaving your muscles relaxed for up to 45 minutes after. Laughter boosts the immune system. Laughter decreases stress hormones and increases immune cells and infection-fighting antibodies, improving your resistance to disease. Laughter triggers the release of endorphins, the body’s natural feel-good chemicals. Endorphins promote an overall sense of well-being and can even temporarily relieve pain. Laughter protects the heart. Laughter improves the functon of blood vessels and increases blood flow, which can protect you against a heart attack and other cardiovascular problems. Now that I have your attention…it’s time to practice laughing! That’s right; it’s just like anything else. If you want to be good at it you have to practice. Think about it. When was the last time you had a hearty laugh? No I am not talking about a little chuckle. I am talking about a throw your head back, side holding, and tear streaming…almost pee in your pants laugh! You don’t need to have a sense of humor, be happy or have any reason to laugh. You can just laugh for the sake of laughing! Maybe you don’t feel like laughing. It is important to laugh whether you feel like it or not. Just review the WIIFY list again if you doubt me. Instead of having you read how to make yourself laugh let Dr. Madan Kataria an expert on the subject…show you!

So did you laugh? I hope so…I sure did! Now how do you feel? Just one a day will help you to get on your way to a happier and healthier life!

October 31, 2012

An Interview with Kevin Henry, Editor of Dental Economics!

Judy Kay discussing how to get rid of drama in the office with Kevin Henry, Editor of Dental Economics! 

June 22, 2012

W.O.W. Patient Philosophy

This month is dedicated to creating a W.O.W. Patient Environment Philosophy.  W.O.W. is an acronym for “weed out weeds”.  We implement wonderful amenities like warm towels, aromatics and massage chairs to entice new patients and retain existing patients but fail to see the weeds we have growing in our office.  Weeds are anything that can make our patients feel unwelcome or uncomfortable and damage a relationship.  We want to weed out the weeds and instead nurture flowers.  Flowers are what make our patients feel welcome and help our relationship to grow and flourish. Set yourself apart from your colleagues, embrace a W.O.W. Patient Philosophy and be the office patients can’t stop talking about!

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